Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.

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Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?

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People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
Hi Brian, i absolutely love your content.My competitors and influence rs are very strong-most of them government bodies or supported by government, or travel guides known worldwide.I constantly follow them,get onto them.like,share,comment etc.they share photos that are submitted to them,and i do photography myself which takes hours and still can’t reach out big audience…Any idea please what could i create that my influence rs would love to share (hard to find out what they care,they get 100’s photos submitted daily and collaborate with other big names…) Please help me.

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You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”

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Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

Today, if you don't understand SEO, you're doing yourself a disservice. Discover the nuances about SEO so that you're engaging in the right type of traffic delivery strategies. You don't want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.

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Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.

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