6 Under-tapped Tactics for Authoritative Legal Backlinks (with Guides and Case Studies) It’s official—your law firm is either online or not in business. There’s no middle ground anymore. 70% of law firms get new cases from their websites. So, you need authoritative legal backlinks to drive your website’s growth and keep your business in front of your most valuable clients. Or go home....
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Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
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I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
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Wow Brian, You have solved my problem. A few days back I was looking for ways to increase traffic on my tech blog, I found this blog post by you while I was looking out for possible tricks to increase traffic. I must say that few of the tricks mentioned above really worked for me. For example, I updated a few old posts on my blog, I did try the broken link building technique and the last I did was to repost my content on Medium.
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Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
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Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.
The problem that most people face isn't about how they can setup a website or even start a blog; it's about how they can actually drive traffic to that digital destination floating about in the bits and bytes of cyberspace. If you're not a seasoned digital sleuth yourself, you've likely struggled with getting the proverbial word out through a variety of forms of online marketing.
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YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
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The typical Web user might not realize they’re looking at apples and oranges when they get their search results. Knowing the difference enables a searcher to make a better informed decision about the relevancy of a result. Additionally, because the paid results are advertising, they may actually be more useful to a shopping searcher than a researcher (as search engines favor research results).
Instead of throwing a few bucks for promotional ads, market your content yourself! You can do this through a number of easy tactics. First of all, use internal links and link your website to all your social platforms; from Facebook, LinkedIn, Instagram, Twitter, Google+, etc. You can even design your own posts using very simple Photoshop skills. And post whenever you can on all your platforms. In doing so, you are building a fan base that starts with your friends and inner circles.
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Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.