What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?

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Not sure exactly why, perhaps I used a number too big and since my page is about classifieds, it probably seemed too much to browse through 1500 ads, I assume? Somewhat like you would post 800 tips for better ranking? Don’t know, will try to change things a bit and see how it goes, but you really gave me some new suggestions to go for with this article. Thanks again 🙂

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Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

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Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. It actually sounds easier than it is… ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.
Another important aspect of SEO and how people can find your website is keywords. Learn how to use the right keywords and how to incorporate them in the right place in your content smartly and coherently. Do not shy away from using long-tail keywords. Too general keywords like “shampoo” can get long among zillion of other content and are difficult to rank for in Google. However, when you use something too specific; especially if it’s too industry-related like “sulfate-free shampoos in 2018”, you will make sure that the people clicking on your link are the very ones who are actually interested to read about that same specific thing.

Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.

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