There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

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Content-Delivery Networks (aka CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon's AWS, MaxCDN or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache and others.
By putting these tactics in mind, you should have a clearer understanding of how to generate an organic traffic. You will ultimately be able to put them in action. Clearly, it will not be easy. It will not be impossible, either! You just have to stick to a strategy, consistently and diligently. Above all, be creative about it because, in the end, it is your own online space. You should have fun while setting-up your website, as long as you do it with these guidelines. And as soon as you start generating organic traffic, more traffic will follow!

This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.

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Pumpkin Hacking – This is a term that I came across (thank you Peter Da Vanzo) that seems to describe exactly what we did to continue to grow our traffic by double and even triple digits, month after month. The core concept is simple; focus resources on building what works. What this meant for us was paying attention to the search verticals and content that received the most traffic, most comments, most social shares, and being quick to cut the cord on traffic that didn’t perform.

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Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.

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People find their way to your website in many different ways. If someone is already familiar with your business and knows where to find your website, they might just navigate straight to your website by typing in your domain. If someone sees a link to a blog you wrote in their Facebook newsfeed, they might click the link and come to your website that way.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog. 

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Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

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Brian hello! First off I want to THANK YOU for this fantastic post. I can’t emphasize that enough. I have this bookmarked and keep going through it to help boost our blog. I totally nerded out on this, especially the LSI keywords which made my day. I know, pathetic, right? But when so much changes in SEO all the time, these kinds of posts are so helpful. So thanks for this. So no question – just praise, hope that’s ok 😁


Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
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Building high-quality infographics is simply one form of clickbait. There are loads of clickbait examples that you can utilize, but not all of them are created equal. However, if you can build a great infographic that many people will link to, you can essentially create an automated marketing machine for your site. Ensure you hire a great designer to do this.

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Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.

Every blog post should have a purpose and be sufficiently informative. Write blog posts your audience will most certainly appreciate. As there is so much competition on the Internet, make sure to stand out. Provide insightful advice and be personal about it. More importantly, leave for the space to engage, interact, and reach out for you whether by commenting, emailing, or messaging you. As a result, you can find these people sharing your posts!

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Organic traffic is no joke. Anyone who tells you getting organic traffic is easy is either a genius or a buffoon. It is actually much easier to pay for traffic than to get it organically. Although many people would agree that it is time-consuming, generating organic traffic is the greatest investment of time and effort you will ever make in your life. Simply put, organic traffic is the most rewarding, as it sends you the most targeted traffic and can shoot up your sales. Thus, it becomes sustainable unlike the pay per click advertisements that have a hit-and-run effect. Once a paid ad is done, your traffic is nowhere to be seen.

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You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”

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Analysis – Using our newly built algorithm we got to testing, creating websites to test content patterns and architecture. We were quick to declare defeat within verticals without traction, and paid close attention to where the traffic was growing the most. The algorithm started to take shape and after roughly 3 months was able to identify within an order of magnitude the amount of traffic we could acquire for a given set of costs.
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So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!

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Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.

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Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help

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Third, use metrics. Here, something like Google Analytics can really come in handy. You get to know how to monitor your traffic; from their demographics to the keywords they used, to the time they opened your website. With this data, you can easily find a pattern to help you filter out your target audience and learn how to generate even more organic traffic.

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