My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience? 

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You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”

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6 Under-tapped Tactics for Authoritative Legal Backlinks (with Guides and Case Studies) It’s official—your law firm is either online or not in business. There’s no middle ground anymore. 70% of law firms get new cases from their websites. So, you need authoritative legal backlinks to drive your website’s growth and keep your business in front of your most valuable clients. Or go home....

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